# Shaun McQuaker

Official site: https://www.shaunmcquaker.com

Shaun McQuaker is a technology leader, builder, SEO operator, and founder with more than 20 years of experience in software engineering, growth, search, and product leadership. His work spans engineering leadership, technical SEO, programmatic growth systems, investing tools, and AI-assisted research products.

He has worked as an engineer and project lead on the SEO team at Tripadvisor, led the OnSite Monetization team at Tripadvisor, and led International, Technical, and Content SEO teams at Shopify. He is the co-founder of TheBallparkGuide.com and the founder of PortfolioAI.com and DailySearchVolume.com.

This website is Shaun's personal home on the web. It includes his resume, project notes, articles, and essays about SEO, politics, work, decision-making, human attention, and technology.

Article themes:

- SEO strategy: technical SEO, indexability, authority, on-page SEO, Google Search Console, search user metrics, SEO hiring, SEO team structure, AI search, and how search demand reflects human attention.
- Work and decision-making: operating principles, answering questions clearly, accuracy versus authority, and practical communication frameworks.
- Politics and economics: Canadian immigration, censorship, voter incentives, political identity, Canadian economic outlook, productivity, housing, energy, and public policy tradeoffs.
- Other writing: occasional personal or exploratory essays, including lighter pieces outside the main SEO/work/politics categories.

Notable article examples:

- SEO Areas of Focus for Success in 2023: Shaun's view of the SEO activities that actually matter for traffic growth.
- SEO Hiring Guide: how to identify strong technical and competitive search-marketing talent.
- Attention, Where Eyes Go, Money Flows: an argument that human attention is an economic signal useful for marketers, investors, and builders.
- The Only Right Way to Answer a Question: Authority / Accuracy Grid: a framework for answering questions with the right mix of confidence and precision.
- Vote Like a Capital Allocator, Not a Believer: a political essay about incentives, identity, and voter plasticity.
- Canada's Economic Outlook: A Slow-Growth Decade and the Role of the Canada Strong Fund: analysis of Canadian productivity, housing, energy, trade, and policy risks.

Site structure:

- Home: https://www.shaunmcquaker.com/
- Resume: https://www.shaunmcquaker.com/resume
- Privacy: https://www.shaunmcquaker.com/privacy
- SEO archive: https://www.shaunmcquaker.com/category/seo
- Politics archive: https://www.shaunmcquaker.com/category/politics
- Work archive: https://www.shaunmcquaker.com/category/work
- Post URLs are published at root-level slugs, for example /human-attention or /seo-hiring-guide-how-to-hire-top-search-marketing-talent.
- Sitemaps are available at /sitemap.xml, /sitemap_index.xml, /post-sitemap.xml, /page-sitemap.xml, and /category-sitemap.xml.

Other Shaun McQuaker sites and projects:

- DailySearchVolume.com: daily keyword-level search-volume data for SEOs, builders, marketers, and investors.
- PortfolioAI.com: AI-powered stock and ETF trading signals, market analysis, and quantitative investing tools.
- TheBallparkGuide.com: MLB and MiLB ballpark reviews, seating advice, food guides, and fan-experience tips.
- ShaunTheSEO.com: Shaun's SEO-focused GPT for page analysis, site audits, keyword ideas, and SEO guidance.

Technical overview:

The site is a custom Perl application. The CGI entrypoint is /cgi-bin/controller.pl, routing and rendering are handled by WebApp.pm, metadata lives in a pages.tsv manifest, and article/page bodies are stored as HTML files under /content/pages/ and /content/posts/. Shared CSS and JavaScript live under /css/ and /js/.